Change your identity, and your leadership will follow. When you try to change strategy, communication, or decision-making your identity stays the same. Hence the leadership pattern stays the same. TIPP: choose one reaction you or others don’t like. The next time the same situation appears, trick your brain and deliberately react differently.
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CONSCIOUS FLOW
CONSCIOUS COST OPTIMIZATION
Lean cost structure where unlocked capital becomes a strategic competitive advantage.
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DATA-DRIVEN CFO SUPPORT WITH AI
AI-powered decision support for cost optimization, tailored for CFOs and executive teams – enabling faster, more accurate, and proactive management.
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FINANCIAL VALUE COMMUNICATION
The story behind the numbers: transparent value communication for investors and decision- makers.
Read moreOver 15 years of experience in senior management and consulting
1000+
strategic partner and relationship
10+
bn HUF realized business value
100+
project
Blog
Most leadership problems are identity problems.
Are you also doing it?
What decisions are you making in the first moments after waking while your brain is moving from the sleep cycle into the cortisol awakening response?
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What a weekend 🔥
𝐅𝐫𝐢𝐝𝐚𝐲: binge watched Wednesday Season 2 🧟♂️ 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲: read the 𝐄𝐑𝐒𝐓𝐄 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝟐𝟎𝟐𝟔 - how to 𝐜𝒖𝒕 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝒏𝒐𝒊𝒔𝒆 created by volatile markets. Economic growth is expected to decline slightly to 1.1% in 2026. Inflation is projected to decrease to 1.8%. The ECB deposit rate is expected to remain stable at 2.0%. And then 𝐁𝐎𝐎𝐌 comes
Read moreAbout me
At 18, I was the kind of girl who got an A on her math final not because of the numbers, but because I was inspired by my teacher’s personality. Even then, connection was the most important factor in my success.
At 25, I was told not to become an interpreter because I translated the meaning behind the words instead of the text itself.
At 30, I anchored myself in the business elite because I was fascinated by the power of leadership. I believed in leaders, often more than they believed in themselves.
At 43, at the peak of apparent success, I asked myself: Is this really all there is? Sure, everything was fine, but I couldn’t identify with meaningless growth and unconscious leadership.
At 46, I became a Partner at an international consulting firm. I achieved what I’d been longing for 15 years, only to realize: optimizing old systems no longer builds a future.
At 49, I stepped out and became Anikó Vass.
Today, I work exclusively in partnership with leaders who understand that profit is the result of awareness.
Welcome to the world of the VassAnikó brand.
Discover the strategic energy that the leaders of the next decade will build upon.
The VassAnikó brand is a symbol of the modern leader’s shift in mindset.
A harbinger of the Conscious Flow Era.
